Sponsored Products Specific Terms

1. Ankorstore Sponsored Products: what is it?

Ankorstore Sponsored Products is a paid program enabling eligible Brands to feature their Products among other Products in search results of the same category (the “Program”) under the terms and conditions set forth below (the “Terms”).

The Terms form an integral part of the Platform Terms of Use (the “Platform TOU”) previously accepted by the Brands upon registration. Capitalized terms not defined in these Terms shall have the meaning ascribed to them in the Platform TOU: 📄 General Terms of Use (Brands).

Prior and unconditional acceptance of the Terms is mandatory for Brands to access the Program.

2. Admission Conditions

Access to the Program is reserved exclusively to Brands selected by Ankorstore, for whom the functionality will be made directly available in their Account. Brand eligibility is determined at Ankorstore’s sole discretion and depends on specific criteria, including in particular:

• Category of products sold by the Brand

• Quantity of products sold by the Brand

• Turnover achieved by the Brand on Ankorstore

Brands not selected by Ankorstore will not be admitted to participate in the Program.

Brands eligible for the Program are informed that they are among the first to use it, that it is in a development phase, and that it cannot be free from errors, bugs, or interruptions of any kind during this period. Brands are also informed and accept that the Program may have incomplete functionalities or be subject to substantial changes without Ankorstore incurring any liability.

3. Operation of the Program

3.1. Campaign creation and term

The selected Products (“Sponsored Products”) will be featured by Ankorstore for a fixed period ranging from 7 days to 2 months (the “Campaign”).

Each Campaign may include a minimum of 5 and up to 20 Sponsored Products, freely selected by the Brand.

When creating the Campaign directly in its Account, the Brand may select the maximum weekly pre-tax budget it wishes to allocate (the “Budget”). In any event, the maximum weekly Budget must be between a minimum of €75 and a maximum of €190.

The Brand may modify its Campaigns at any time, including during their term, directly through its Account. The Brand is also free to change the prices, descriptions, and characteristics of the Sponsored Products during the Campaign.

Sponsored Products will be featured by Ankorstore until the first occurrence of one of the following two events:

• Budget exhausted; or

• Campaign term elapsed.

3.2. Display of Products

Sponsored Products will be displayed randomly by Ankorstore among the various Products of other Brands corresponding to the category searched by the Retailer. Sponsored Products will be presented directly within the search results of Products in the same category, with display rankings varying depending on the device used by the Retailer (computer, mobile, tablet).

The Brand will not be able to select the placement of its Sponsored Products. Placement will be random throughout the Program. Ankorstore will use its best efforts to ensure an even distribution and to vary the display methods of each Sponsored Product throughout the Campaign.

When filters are applied by the Retailer, the Sponsored Products displayed will only be those matching the filters applied, where applicable. It is therefore the Brand’s responsibility to ensure that the categories and specifications of its Sponsored Products are correctly completed beforehand. Ankorstore shall not be held liable in this regard.

3.3. Limitations

Sponsored Products that are “out of stock” in the Brand’s Store cannot be displayed under the Program. It is therefore the Brand’s responsibility to ensure it has sufficient stock of Products when selecting Sponsored Products if it wishes to ensure the display of the said Sponsored Product. Consequently, in the event of a stockout of one or more Sponsored Products during the Program, the Brand accepts that they will no longer be featured until they are restocked.

If the Brand markets the Sponsored Products only in certain Countries, said Products will automatically be hidden from any Retailer identified as originating from a third territory, in accordance with the same display rules as for all other Products across the Platform.

4. Program performances and Warranties

The Brand is informed and accepts that obtaining a click on a Sponsored Product depends on multiple factors over which Ankorstore has no control (e.g., number and availability of Sponsored Products, quality of the selected visuals, characteristics of the Sponsored Products, prices and margins of the Sponsored Products, interest of retailers). Ankorstore makes no commitment of any kind to the Brand regarding any potential increase in its turnover or in the sales of the Sponsored Products. Ankorstore’s liability cannot therefore be engaged by the Brand in this respect under any circumstances.

The Brand will be able to monitor the performance of each of its Campaigns directly from its Account, where the following will notably be displayed:

• Number of impressions;

• Number of new customers;

• Number of add-to-cart events;

• Number of favorites;

• Number of clicks;

• Amount of sponsored revenue (i.e., Orders placed within 30 days following a click on a Sponsored Product).

5. Financial terms

In order to create a Campaign, the Brand must imperatively and mandatorily complete and sign a SEPA direct debit mandate, managed by Ankorstore’s PSP.

The Campaign invoice will be available directly in the Brand’s Account, and the debit will be initiated via the PSP.

The price per click is firm and final. The click price is disclosed to the Brand when creating each Campaign, directly in its Account. In the event of disagreement with the announced price per click, the Brand remains, in any event, free not to finalize the creation of its Campaign.

The Brand will never be invoiced beyond the pre-tax Budget of the Campaign. If the Campaign has not expired, Sponsored Products will no longer be featured once the Budget has been spent.

Each click obtained on a Sponsored Product will be invoiced to the Brand at the end of each Campaign, in accordance with the click price then in force at the time of the Campaign’s creation. The Brand is informed that click invoicing is independent of any placement of an Order by a Retailer.

The Brand acknowledges and agrees that, for the assessment of the number of clicks actually made on each Sponsored Product, only the information recorded on Ankorstore’s servers shall be binding between the Parties.

Any amount unpaid when due shall automatically result in the application of late-payment interest and the taking of additional measures in accordance with the Platform TOU then in force: 

Updated version December 2025