General Terms of Use (Brands)
Last updated: July 23, 2026
These General Terms of Use (“ToU”) set out the terms and conditions governing access to and use of the Ankorstore Platform and its Services by Brands wishing to distribute their Products through it. The Platform is accessible to Brands at www.ankorstore.com. These ToU supplement the Website Terms of Use.
Brands are informed and acknowledge that the Platform is exclusively intended for the sale of Products to professionals and not to consumers within the meaning of French consumer protection law.
1.Definitions
Each capitalised term used in these ToU has the meaning set out below. Ankorlogistics: all logistics Services offered to the Brand by Ankorstore, namely Ankorstore Fulfillment and access to partner carriers enabling the Brand to benefit from preferential rates. The conditions applicable to Ankorstore Fulfillment are set out in the Fulfillment General Terms available in the Platform’s FAQ: 📄 General Terms and Conditions of Sale Ankorstore Fulfilment
Each capitalised term used in these ToU has the meaning set out below.
Each capitalised term used in these ToU has the meaning set out below.
Account: the Brand’s personal account on the Platform, secured by a username and password. Creating an Account is required to access all features and Services of the Platform.
Ankorlogistics: all logistics Services offered to the Brand by Ankorstore, namely Ankorstore Fulfillment and access to Ankorstore’s partner carriers enabling the Brand to benefit from preferential rates. The conditions applicable to Ankorstore Fulfillment are set out in the Fulfillment General Terms available in the Platform’s FAQ: 📄 General Terms and Conditions of Sale Ankorstore Fulfilment
Ankorstore: Ankorstore, a French simplified joint stock company (SAS), registered at 101 rue de Sèvres, 75006 Paris, France, under number 852 870 658 RCS Paris.
Ankorstore Offer: any promotional offer set up and funded by Ankorstore, including promotions, vouchers, coupons and discounts of any kind, applicable to Products and/or Services, under conditions freely defined by Ankorstore.
Billing Mandate: the mandate granted by the Brand to Ankorstore, authorising Ankorstore to issue Order Invoices in the name and on behalf of the Brand and to send them to Retailers. The Mandate takes effect upon the Brand’s acceptance of the ToU.
Brand: any professional or legal entity holding an Account and a Brand Store that enables offering Products for sale on the Platform.
Brand Discounts: any promotional offer set up and funded by the Brand, including promotions, vouchers, coupons and discounts of any kind, applicable to its Products for the benefit of one or more Retailers.
Brand Store or Store: the space dedicated to the Brand on the Platform for presenting and selling its Products.
Content: any content of any kind provided by the Brand and published in its Store, including without limitation: any Product, image, photograph, illustration, text, title, review, comment, trade name, trademark and data.
Countries: all countries from which the Platform is accessible and, consequently, countries where the Products may be marketed. This list is freely determined by Ankorstore and may change at any time.
Customer Acquisition Fee: the flat amount billed monthly by Ankorstore to the Brand for each Retailer Brought By Ankorstore.
Existing Customer: any Retailer with whom the Brand has had or has an existing business relationship prior to its use of the Platform, including but not limited to any email exchange or any order placed outside the Platform.
FAQ: all articles published in the Platform’s Help Centre. The content of the FAQ is binding on Brands. In the event of a conflict between the FAQ and the ToU, the ToU prevail.
First Order: any first Order placed by a Retailer with the Brand, whether a Historical Client or a Brought Retailer.
Free Shipping Threshold: the minimum Product amount excluding VAT (excl. VAT) from which the Brand fully bears the shipping costs of the Order.
Messaging: the messaging system integrated into the Platform enabling Brands and Retailers to communicate directly regarding Orders and Products.
Minimum Order Value: the minimum Product amount excluding VAT (excl. VAT) required by the Brand for acceptance of an Order (either a First Order or a Reorder).
MyNetwork: the customer relationship management (CRM) tool made available to the Brand on the Platform.
Order: any purchase of Product on the Platform, whether a First Order or a Reorder.
Order Invoice: the invoice issued by Ankorstore in the name and on behalf of the Brand under the Billing Mandate. This invoice, automatically generated by the Platform and sent to the Retailer, summarises the elements of the Order.
Party(ies): individually or collectively Ankorstore and the Brand.
Payment Fee: the amount billed to the Brand by Ankorstore on each Order in consideration of (i) the protection against unpaid invoices, (ii) the assurance of payment upon Receipt Confirmation and (iii) the PSP’s transaction fees.
Payment Fee Invoice: the invoice issued by Ankorstore to the Brand for the Payment Fees charged on each Order. This invoice is issued for each Order after its Receipt Confirmation.
Payment Partner: Aria (SAS, 5 rue Pleyel, 93200 Saint-Denis, 839 836 608 RCS Bobigny, France) - acting in its own name or in the name and on behalf of a securitization vehicle - or any other company providing a financing technology solution enabling the Brand to obtain early payment of its trade receivables against Retailers for sales made via the Platform when payment terms are granted to the Retailer.
Payment Service Provider (PSP): the payment services provider within the meaning of Directive (EU) 2015/2366 (PSD2). Ankorstore uses the services of Stripe Payments Europe, Ltd., an authorised payment institution. The PSP is responsible for the technical and regulatory management of financial flows on the Platform, including transaction security, protection of payment data in accordance with PCI-DSS, and anti-money-laundering and counter-terrorist financing compliance.
Personal Data: any personal data within the meaning of the General Data Protection Regulation (“GDPR”, EU Regulation 2016/679).
Platform: the B2B online sales platform published, operated and maintained by Ankorstore, available at www.ankorstore.com.
Products: any product accepted and offered for sale on the Platform by the Brand, including any item graciously offered by the Brand in addition to an Order. The categories and types of Products accepted on the Platform are exhaustively listed in the FAQ; this list is subject to updates at any time by Ankorstore.
Receipt Confirmation: the validation of the compliance of the Order and delivered Products by the Retailer, or, failing that, automatically by Ankorstore after a set period. Receipt Confirmation triggers the final invoice, initiates the payout of the Order price to the Brand and makes applicable fees due.
Reorder: any Order placed by a Retailer with the Brand after their First Order, regardless of whether they are a Historical Client or a Brought Retailer.
Retailer: any professional or legal entity holding an Account enabling the purchase of Products on the Platform, whether a Existing Customer or a Retailer Brought by Ankorstore.
Retailer Brought By Ankorstore: any Retailer with no prior business relationship with the Brand, placing their First Order with the Brand through the Platform.
Retailer Flat Shipping Fees: the flat-rate shipping fees billed to the Retailer for any Order below the Free Shipping Threshold defined by the Brand.
Services: all additional services offered by Ankorstore to the Brand, such as Ads, MyNetwork, Ankorlogistics, OrderPay, etc. This list is not exhaustive and may evolve. These services may be governed by specific terms available in the Platform’s FAQ. Such specific terms form an integral part of these ToU. In case of conflict between the ToU and such specific terms, the latter prevail.
.Service Invoice: the invoice(s) issued monthly by Ankorstore to the Brand, summarising the Customer Acquisition Fees for the relevant period and any amounts due for subscribed Services (Ads, Ankorstore Fulfillment, OrderPay, etc.). Ankorstore may at its discretion consolidate these items into a single monthly invoice.
Stripe Account: the account the Brand must create on the Stripe platform or, if already held, connect to its Ankorstore Account, to receive payments related to sales made via the Platform.
ToU: these General Terms of Use. Unless expressly stated otherwise, any document referenced in the ToU forms an integral part hereof.
Website ToU: the general terms of use of the website www.ankorstore.com, published on said site and applicable equally to any Brand, any Retailer and any website visitor.
1.1 Acceptance and changes to the ToU
Creating an Account constitutes full acceptance of the ToU. By clicking “I accept the Terms of Use” when creating its Account, the Brand is bound by all provisions of the ToU.
The ToU prevail over any other document, including the Brand’s general terms and conditions of sale, whether or not such document has been brought to Ankorstore’s attention. Ankorstore reserves the right to amend the ToU at any time, in particular to reflect changes in the Services or to comply with regulatory developments.
Any material change will be communicated to the Brand in advance. Unless otherwise stated, changes apply upon online publication of the new ToU version on the Platform.
The ToU applicable to each Order are those accessible online at the time the Brand accepts the Order. The Brand is reminded that it is responsible for consulting the ToU regularly on the Platform.
2.Account creation
2.1. Brand eligibility
To ensure the quality of Products available on the Platform, Ankorstore is free to define eligibility criteria applicable to both Brands and Products (e.g., type, origin, composition). These criteria may change at any time. Consequently, Ankorstore reserves the right to unilaterally refuse access to the Platform to a Brand or refuse the sale of certain Products.
2.2. Account creation and validation
To operate a Store on the Platform and access related Services, the Brand must first create an Account. Creating the Account requires the Brand to provide certain information and documents. The Brand undertakes to provide accurate, complete and truthful information and documents and to keep them continuously up to date. The Brand shall provide, upon first request, any supporting documents Ankorstore may require.
Information to be provided includes in particular:
Registration number (SIREN or equivalent in the relevant country),
Company name,
Year of creation,
Legal form (e.g., SARL, SAS, GmbH, etc., depending on the country),
City of registration,
Public address,
EU VAT number, unless the Brand declares it is exempt from VAT,
Instagram handleaccount.
Ankorstore reserves the right to carry out any checks at any time concerning the information submitted. In case of detected inconsistencies, the Account may be suspended and/or closed, without prejudice to any ongoing Orders and without Ankorstore’s liability being incurred.
The Brand undertakes to create only one Account, unless expressly authorised by Ankorstore in advance.
Login credentials and passwords are strictly personal and confidential. Any login using these credentials is deemed to originate from the Brand, which remains responsible for all operations carried out on its Account. It is the Brand’s responsibility to ensure robust credentials, renew them regularly and preserve their confidentiality.
In case of fraudulent or unauthorised use of its Account, the Brand undertakes to inform Ankorstore without delay. In addition, validation of Account creation is subject to the Brand fulfilling the following obligations:
Creation of a Stripe Account
In accordance with applicable regulations, all financial transactions on the Platform are processed and secured by the PSP. Therefore, the Brand must create a Stripe Account to use the Platform and receive payments related to sales it makes.
Creation and setup of the Stripe Account takes place directly during Ankorstore Account creation. If the Brand already has a Stripe Account, it may be connected to the Ankorstore Account.
The Brand is solely responsible for (i) creating and completing its Stripe Account, including KYC and acceptance of Stripe’s terms, (ii) full validation of this account with Stripe, and (iii) verifying its proper operation.
Ankorstore is under no obligation to intervene in these steps and disclaims any liability in this respect.
If the Brand fails to complete creation and validation of its Stripe Account within fourteen (14) days following creation of its Ankorstore Account, the Brand will not be able to receive payment of its Orders. Ankorstore may also suspend the Brand Store and block any new Orders.
The Brand is informed that creation and operation of the Stripe Account are governed exclusively by Stripe’s terms of use. Specific restrictions may apply, over which Ankorstore has no control. In case of a conflict between these ToU and Stripe’s terms regarding payment flows, Stripe’s terms prevail.
If Stripe closes or suspends the Brand’s Stripe Account for any reason, no payment can be made by Ankorstore, which disclaims any liability. It is then the Brand’s responsibility to take all necessary steps with Stripe.
SEPA mandate setup
Payment of Service Invoices is made exclusively via SEPA direct debit. In countries where this payment method is not available, the Brand must provide another payment method accepted by Ankorstore.
The Brand undertakes to set up its SEPA mandate (or, failing that, provide its payment information) when creating its Ankorstore Account.
Failing such setup, Ankorstore reserves the right to suspend the relevant Services as well as payment of the Brand’s Orders until configuration is completed. The Brand must maintain sufficient funds in the designated account to allow payment by the due date.
Payment Partner KYC process
Ankorstore enables the Brand, at no additional cost, to benefit from early payment of invoices through assignment of receivables to the Payment Partner. This service enables the Brand to receive the amount of its Order Invoices upon Receipt Confirmation, regardless of any payment term granted to the Retailer. To benefit from this, the Brand must complete the Payment Partner’s KYC process, accessible on the Platform when creating the Ankorstore Account. Otherwise, the Brand will not be able to benefit from this Service.
3.Store and sales conditions
3.1. Product catalogue
The Brand undertakes to offer in its Store the full range of Products included in the catalogue it offers for direct sale or through other distribution channels. It may not limit itself to a restricted selection of Products, such as short shelf-life items (except for fresh Products) or past-season collections. The Brand further undertakes to specify HS codes for Products when importing the catalogue.
3.2. Sales conditions (Countries and Minimum Order)
The Brand must select the Countries where it wishes to market its Products. Failing such selection, Products will be deemed available in all Countries from which the Platform is accessible.
Ankorstore reserves the right to suspend marketing of Products in one or more countries at any time, in particular in the event of non-compliance or changes in the regulations in force in the relevant countries.
The Brand may freely define their Minimum Order amounts for First Orders and for Reorders. Once defined, this minimum applies to all First Orders and Reorders, regardless of the Retailer type or shipping zone.
It is the Brand’s responsibility to inform Retailers of its sales conditions. In particular, the Brand must display in its Store all essential information for marketing the Products, such as: prices, any resale conditions and prohibitions, retail resale terms and criterias, applicable discounts, etc.
3.3. Product prices
The Brand undertakes not to offer its Products at prices higher than those it usually applies in direct sales within its own distribution network on the Platform. This commitment is made in consideration of the Services provided by Ankorstore to the Brand (in particular, payment protection, early payment, visibility to Retailers, negotiated rates with partner carriers, Customer Service, etc.).
This obligation concerns only the public list prices applied by the Brand. It does not apply to specific prices granted to a particular client as part of negotiated commercial terms (loyalty discounts, negotiated rates, quantity discounts, etc.).
Ankorstore reserves the right to carry out random checks to verify Brands’ compliance with this commitment. In case of breach, Ankorstore may take any appropriate measure against the Brand concerned. It is the Brand’s responsibility to determine whether the price offered to Retailers includes applicable duties and taxes for the Product concerned based on the relevant taxable event (see Section 13 – Products subject to specific regulation) and, where appropriate, to communicate this information to Retailers.
3.4. Delivery conditions
The Brand must define its delivery conditions, including (i) dispatch times, (ii) its Free Shipping Threshold (Franco), and (iii) its shipping fees when below the Free Shipping Threshold.
These conditions apply uniformly to all Retailers, regardless of the shipping method chosen by the Brand (Ankorlogistics or the Brand’s own carriers). The Free Shipping Threshold and the Retailer Flat Shipping Fees determined by the Brand may vary according to the shipping zones defined by the Brand (domestic, Zone 1, Zone 2).
4.Offers and Discounts
4.1. Ankorstore Offers
Ankorstore may offer Retailers Offers of its choice, under conditions it freely defines. All costs associated with these Offers are fully borne by Ankorstore, without impacting the amount paid to the Brand for the relevant Order.
The Brand may relay these Offers to its network of Retailers. It undertakes to present accurately the applicable conditions as defined by Ankorstore. In case of breach, Ankorstore reserves the right to take any appropriate measure.
Ankorstore remains free to modify or remove any Offer at any time at its sole discretion, without any indemnity.
4.2. Brand Discounts
The Brand may at any time offer Discounts to Retailers. Such Discounts may be granted, at the Brand’s choice, generally to all Retailers or targeted to specific Retailers.
Discounts are configured and managed directly by the Brand via its Account. The amount of these Discounts directly impacts the amount paid to the Brand for the relevant Order and is indicated on the corresponding Order Invoice. In case of imported Products, the Brand is solely responsible for customs clearance operations and related declarations.
It is responsible for ensuring the accuracy of the declared customs value, particularly considering any Discounts granted where applicable. Ankorstore shall not be held liable for any breach or inaccuracy in this regard.
5.Acceptance, dispatch and delivery of Orders
5.1. Acceptance and dispatch of Orders
Upon receipt of an Order, the Brand may accept it, modify it (for example in adjusting quantities according to its available stock) or refuse it. The Brand undertakes to keep the status of its Orders up to date via its dashboard.
If the Brand takes no action, both the Retailer and Ankorstore may cancel the Order. In case of cancellation of an Order by Ankorstore, for any reason whatsoever, Ankorstore’s liability shall not be incurred.
Except for Orders shipped via Ankorstore Fulfillment, the Brand is solely responsible for preparing the Order and ensuring its conformity. The Brand also ensure the strength and conformity of the packaging used (in particular its capacity to maintain the quality and sanitary safety of the Products throughout their transport until delivery)
5.2. Delivery address and proof of delivery
Prohibition on delivery address updates
To ensure the security of transactions on the Platform and prevent fraud, any request to change/update the delivery address must be refused by the Brand, regardless of the reason given.
When the Order is shipped by the Brand’s carrier, it is the Brand’s responsibility to ensure that no change of address can be authorised by the carrier.
In case of breach of this prohibition, Ankorstore reserves the right to take any appropriate measure against the Brand, including suspension of payments, recovery of the amount of the relevant Order, suspension or closure of the Account.
Proof of delivery
For each Order, the Brand undertakes to ensure a delivery note is issued and signed by the Retailer or its representative and to retain this document as proof of delivery. Ankorstore may at any time request the signed delivery note. Failing production of this document within the required timeframe, Ankorstore reserves the right to take any appropriate measure, including suspension of payments, recovery of the amount paid for the relevant Order, suspension or closure of the Account.
5.3. Delivery by Ankorstore partner carriers
Ankorstore provides the Brand with its network of partner carriers, enabling the Brand to benefit from advantageous rates.
In this case, Products are shipped under Ankorstore’s responsibility from their pick-up by the carrier and all delivery-related claims are handled directly by Ankorstore Customer Service.
The Brand nevertheless remains solely responsible for Order preparation, for its conformity to specifications and for the compliance and sturdiness of the packaging used in relation to the type of Products concerned.
It is the Brand's responsibility to choose an authorized partner carrier that is appropriate for the specific type of its Products, particularly for fresh Products or those subject to special storage conditions. The Brand remains in any event responsible for this choice.
The Brand is informed that partner carriers may impose specific conditions, exclusions, and limitations on the handling of certain Products, particularly concerning weight and dimensions, pick-up days and times, ultra-fresh or frozen products, minimum best-before dates, as well as the type of transport corridors used. These conditions are detailed in the FAQ accessible to the Brand, which it must consult before any pick-up request.
5.4. Delivery by the Brand’s carriers
The Brand may also choose to use its own carriers regardless of the type of its Products. In this case, Products are shipped under the sole responsibility of the Brand and remain so until Receipt Confirmation. All delivery-related claims are handled entirely by the Brand with its carrier, without any obligation on Ankorstore to intervene.
The Brand remains solely responsible for Order preparation, its conformity to specifications, and for the sturdiness and conformity of the packaging used in relation to the type of Products concerned in order to guarantee their conformity upon delivery. The Brand also remains responsible for ensuring that it selects a carrier qualified to handle its Products (e.g., fresh, ultra-fresh, or frozen products).
6.Customer Service and returns
Ankorstore provides the Brand with Customer Service that facilitates the resolution of incidents reported by Retailers, acting as an intermediary between the parties.
Based on supporting evidence provided, Ankorstore may make certain decisions regarding the Order (correction, cancellation or forced confirmation) that may change its amount. The Brand grants Ankorstore a mandate to intervene accordingly on Orders and issue the final Order Invoice, it being specified that Ankorstore will endeavour to obtain the Brand’s comments beforehand.
Ankorstore does not manage Product returns. If the Brand wishes to organise a return, it must contact the relevant Retailer directly. Return costs are borne by the Brand or the Retailer according to conditions they freely determine between themselves, without Ankorstore’s intervention.
7.Invoicing of Orders and Services
7.1. Invoicing of Orders – Billing Mandate
Ankorstore acts solely as a service provider facilitating connections between the Brand and Retailers and never acquires ownership of the Products nor acts as a reseller.
Orders are deemed concluded directly between the Brand, as seller, and the Retailers, as buyers.
Billing Mandate
By accepting the ToU, the Brand grants Ankorstore a billing mandate whereby Ankorstore is expressly authorised to issue all Order Invoices in the name and on behalf of the Brand and to send them to the relevant Retailers.
Consequently, and for the duration of the Billing Mandate, the Brand is strictly prohibited from issuing its own invoices for Orders placed via the Platform, as this could create double invoicing and engage its liability.
Issuance of Order Invoices
Upon a Brand’s acceptance of an Order, a pro forma Order Invoice is automatically generated by the Platform and made available in the Brand’s Account for information purposes. Following Receipt Confirmation, Ankorstore automatically issues the final Order Invoice, reflecting any adjustments made (quantity changes, partial cancellation, etc.). The Order Invoice states:
the unit and total price of Products ordered;
any Retailer Flat Shipping Fees billed to the Retailer;
any Brand Discounts granted by the Brand;
applicable VAT under the legislation in force; and
any other mandatory legal mention.
Brand responsibility
The Brand remains solely responsible for the accuracy and compliance of information it provides to Ankorstore for the issuance of Order Invoices. In case of inaccuracy, omission or delay in transmitting such information, Ankorstore’s liability shall not be incurred, and the Brand shall hold Ankorstore harmless from any claim, sanction or financial loss resulting therefrom.
7.2. Invoicing of Payment Fees
For each Order on the Platform, Ankorstore issues a Payment Fees Invoice corresponding to the Payment Fees owed by the Brand for that Order. This invoice indicates the applicable Payment Fees amount.
Payment Fees correspond to a percentage of the Order Invoice amount including VAT. The applicable percentage is indicated in Ankorstore’s commercial terms accessible in the Platform’s FAQ.
Ankorstore reserves the right to change at any time the application conditions of Payment Fees, their method and calculation basis, without any indemnity. In case of changes, Ankorstore will inform the Brand prior to applying the new Payment Fees to future Orders.
7.3. Invoicing of Services
Ankorstore issues monthly Service Invoices corresponding:
to the Customer Acquisition Fees owed by the Brand for the month concerned for all Retailers Brought by Ankorstore ; and
to any fees owed for Services subscribed by the Brand.
Invoicing of Customer Acquisition Fees
The monthly amount billed for Customer Acquisition Fees corresponds to the flat amount defined by Ankorstore, specified in the commercial terms accessible in the Platform’s FAQ, multiplied by the number of Retailers Brought by Ankorstore during the relevant month.
Customer Acquisition Fees are due for each Retailer Brought by Ankorstore, i.e., each Retailer not identified as an Existing Customer of the Brand. A Retailer is considered an Existing Customer and exempt from Customer Acquisition Fees if they are previously recorded by the Brand in the MyNetwork tool available on the Platform.
A Retailer not listed in MyNetwork is not considered an Existing Customer, unless the Brand provides proof of a pre-existing business relationship before the issuance of the relevant Service Invoice, i.e., before any Receipt Confirmation of the Order. No dispute will be accepted after Receipt Confirmation and issuance of the Service Invoice. In such case, the billed Customer Acquisition Fees remain fully due.
Ankorstore reserves the right to change at any time, without indemnity, the amount and applicability conditions of the Customer Acquisition Fees. The applicable amount is in any case indicated to the Brand prior to acceptance of each Order. In case of disagreement with the Customer Acquisition Fees, the Brand may close its Account in accordance with Section 19 of the ToU.
Invoicing of Services subscribed by the Brand
If the Brand subscribes to additional Services offered by Ankorstore (notably Ankorstore Fulfillment, Ads, OrderPay, etc.), a Service Invoice will be issued for each of these Services, in accordance with the specific terms and financial conditions governing such Services. The specific terms applicable to each Service are available in the Platform’s FAQ.
7.4. Availability of invoices
All invoices issued by Ankorstore are made available in the Brand’s Account. The Brand may download a summary extract of all its Orders and associated payments to facilitate accounting reconciliation. It is the Brand’s responsibility to download and regularly retain its Fee Invoices and summary extracts. Ankorstore does not guarantee availability of these documents on the Platform beyond a reasonable period and disclaims any liability in case of loss or unavailability.
8.Payment terms and conditions
8.1. Payment of the Order
The amount due for the Order is transferred to the Brand via the PSP, directly to its Stripe Account. This payment will occur in any case upon Receipt Confirmation, regardless of any payment terms granted to the Retailer.
8.2. Payment of Payment Fees
Payment Fees are directly deducted from the amount paid to the Brand on its Stripe Account for the relevant Order. Payment Fees are under no circumstances refundable, whatever the circumstances, including in case of Order cancellation or return.
8.3. Payment of Service Invoices
Service Invoices are payable from their date of issue, by SEPA direct debit via the PSP. To this end, the Brand undertakes to ensure sufficient funds are available to allow such direct debit. For Countries where SEPA direct debit is not available, payment will be made in accordance with the payment methods accepted by Ankorstore when creating the Account.
8.4. Default or late payment
Late payment interest
In case of non-payment on the due date or rejection of the SEPA direct debit for insufficient funds, late payment interest is due automatically, without prior formal notice, under the following conditions:
Applicable rate: the European Central Bank (ECB) main refinancing operations rate in force on the first day of the calendar half-year during which interest began to run, plus 10 percentage points,
Start date: the day following the due date of the unpaid invoice,
Duration: until full payment of amounts due, principal, interest and ancillary amounts.
Fixed indemnity for collection costs
In addition to late payment interest, the Brand is automatically liable for a fixed indemnity for collection costs of forty euros (€40) per unpaid invoice. Where collection costs incurred by Ankorstore exceed this fixed indemnity, Ankorstore reserves the right to seek additional compensation upon presentation of supporting documents.
Protective measures and sanctions
In case of any payment incident, Ankorstore reserves the right, without prior formal notice and without prejudice to any other rights and actions, to take any appropriate measure, including:
suspend performance of all or part of Services subscribed by the Brand;
suspend payments of the Brand’s Orders;
set off amounts owed to the Brand for Orders against amounts owed by the Brand to Ankorstore;
suspend access to the Brand’s Store;
suspend or close the Brand’s Account.
These measures may be taken cumulatively and do not prejudice Ankorstore’s right to pursue any judicial or amicable collection action for amounts due.
9.Assignment of receivables to the Payment Partner
Ankorstore enables the Brand, through its Payment Partner Aria, to benefit from an early payment service allowing it to receive the amount of its Orders upon Receipt Confirmation when a payment term is granted to the Retailer. This service is based on assigning to the Payment Partner the receivable held by the Brand for each relevant Order.
This assignment is carried out in accordance with Aria’s General Terms and Conditions for Assignment of Receivables, the content of which varies according to the Brand’s country of incorporation and is accessible at the following addresses:
For Brands incorporated in France, Germany, Belgium, Luxembourg and the Netherlands: at this address;
For Brands incorporated in the United Kingdom: at this address;
For Brands incorporated in any other country: at this address;.
Aria’s General Terms and Conditions for Assignment of Receivables specify in particular the financing method used, directly by Aria or via a securitisation vehicle, depending on the Brand’s country of incorporation.
By accepting these ToU, the Brand acknowledges having read and expressly accepted the applicable Aria terms. It therefore accepts to assign to the Payment Partner all receivables arising against Retailers for each Order granting a payment term to the Retailer and for which Receipt Confirmation has occurred.
This assignment has several effects. First, the amount of the relevant Order is paid to the Brand without waiting for actual payment by the Retailer at the agreed due date. Second, the Payment Partner becomes the Retailer’s creditor and assumes the risk of non-payment, so the Brand can no longer demand payment directly from the Retailer.
In case of the Retailer’s non-payment, the Brand nevertheless retains the amount already received, except in cases of fraud or the Brand’s breach of its obligations. It is specified that the amount paid to the Brand is net of Payment Fees withheld by Ankorstore. The amount due in respect of the Order is transferred to the Brand via the PSP, directly to its Stripe Account, under the same terms and following the same procedure as any payment for an Order placed on the Platform.
The assignment is notified to the Retailer by mention on the Order Invoice and by any other appropriate means. It takes effect on the date of Receipt Confirmation. Consequently, the Retailer shall pay the invoice amount in accordance with the payment instructions communicated. Aria, acting in its own name or where applicable for the account of the securitisation vehicle, will be responsible for collecting the assigned receivable.
10.Ankorstore Services
The Brand may subscribe to one or more additional Services offered by Ankorstore, notably Ankorstore Fulfillment, Ads, OrderPay, etc., available on the Platform. Each of these Services is subject to specific terms detailed in the Platform’s FAQ.
Further details regarding certain Services integrated into the Platform.
10.1. Messaging
Ankorstore provides the Brand with an internal Messaging system enabling direct exchanges with Retailers via its Account. Use of this Messaging is subject to compliance with the ToU.
The Brand undertakes to adopt respectful and fair behaviour towards its counterparts and acknowledges that its primary purpose is to exchange regarding Orders placed on the Platform. The Brand is informed and accepts that the content of exchanges via Messaging may be reviewed by Ankorstore, notably to combat unsolicited content (spam), illegal or inappropriate content, or in case of suspected breach of these ToU.
In addition, Ankorstore measures the frequency and speed of the Brand’s replies on Messaging. This rate may be displayed on the Brand’s Store. Ankorstore reserves the right to intervene in the presentation of search results on the Platform to highlight Brands with strong response rates.
10.2. MyNetwork
Ankorstore provides the Brand with a CRM tool called MyNetwork, enabling it to manage clients and prospects, whether or not they are members of the Platform. MyNetwork notably enables automated campaign sends to the Brand’s network by segmenting its contact base and tracking performance indicators such as open rates and click counts.
The Brand is solely responsible for the lawfulness of its use of MyNetwork and communications sent via it. In this respect, it warrants to Ankorstore that it has obtained, where applicable, the prior consent of the data subjects and has informed them in accordance with applicable personal data protection regulations, notably the GDPR.
The Brand is prohibited from using Personal Data collected or acquired in a manner non-compliant with applicable regulations. Data entered by the Brand in MyNetwork are processed by Ankorstore as a processor within the meaning of applicable regulations, in accordance with the Data Processing Agreement, which forms an integral part of these ToU and is available in the Platform’s FAQ:
11.Brand ratings
Ankorstore enables Retailers to share their purchasing experience by rating and posting reviews about the Brand and its Products.
Ankorstore does not exercise prior control over the content of such reviews, which are published under the sole responsibility of their authors. However, in case of reported inappropriate, illegal or manifestly erroneous content, Ankorstore endeavours to review the situation and, where appropriate, take appropriate measures as soon as possible.
The Brand is informed that its rating by Retailers, as well as quality indicators associated with Orders (acceptance and delivery times, breakage rate, cancellation rate, Order compliance, etc.), may influence the ranking of its Brand Store in search results on the Platform.
12.Product compliance
12.1. Presentation and general compliance
Products are uploaded directly by the Brand without prior control by Ankorstore. The Brand undertakes to display clearly and accurately the characteristics of its Products as well as any information useful for sale (Minimum Order, price, storage conditions and temperature, applicable best-before date or use-by date, minimum shelf life upon delivery, delivery times, etc.).
To ensure readability of all Content on the Platform, Ankorstore reserves the right to modify, adapt or remove any Content or Product that does not comply with defined presentation rules. In such cases, Ankorstore will use best efforts to inform the Brand beforehand.
It is the Brand’s responsibility to ensure availability in stock of Products presented as available in the Store and their compliance with applicable regulations in the Countries of marketing. The Brand remains solely responsible for such compliance. In case of non-compliance identified, Ankorstore may take any necessary measure (Order cancellation, suspension of the Store, Account closure). In such cases, Ankorstore will use best efforts to inform the Brand beforehand, except in emergencies.
12.2. Product compliance and specific regulations
In addition to knowledge and compliance with specific regulations applicable to its Products, the Brand must ensure Products comply notably with the following specific regulations:
Food and Sanitary Regulations
The Brand is solely responsible for ensuring that its Products comply with all applicable food and sanitary regulations, both in the Country of origin and in the Country of destination. The Brand undertakes in particular to comply with obligations relating to the food and sanitary safety of the Products, to labeling (allergens, best-before/use-by dates, batch traceability, etc.), as well as to hygiene rules, storage and transport at appropriate temperature, so as to guarantee Retailers the quality and conformity of the Products ordered.
The Brand is responsible for obtaining and maintaining all authorizations, registrations, declarations or approvals necessary for the production and commercialization of its Products. The Brand undertakes to comply with its obligations regarding Product withdrawal and recall and to ensure traceability when required. In the event of withdrawal or recall of one or more of its Products, for whatever reason, the Brand undertakes to inform Ankorstore and the concerned Retailers as soon as possible.
When the type of Products requires it, the Brand undertakes to transmit to Retailers all necessary information relating to the Products ordered, in particular: the batch number or batching rules, the country of origin, handling or temperature recovery instructions, the best-before/use-by date, allergens, composition and mandatory information applicable to prepackaged food products.
CITES Regulation
Products may be subject to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).
The Brand undertakes not to breach CITES and to take all reasonable steps to ensure from its suppliers that the Products comply with this regulation. The Brand shall ensure the regularity of the transport of Products subject to CITES by providing the Retailer with all information and documents enabling proof of lawful possession, such as a CITES traceability document (permit/authorisation), a mention on its sales invoice specifying the number and date of issue of the required permit/authorisation, or a transfer certificate specifying the specimen description, the scientific name of the species, the CITES status of the specimen and its traceability. Under no circumstances can Ankorstore be held liable for breach of the above regulation.
The Brand undertakes to inform Ankorstore of any difficulty or audit initiated by an administrative authority in implementing this regulation.
Precious metals hallmarking regulation
A Brand importing and selling articles in precious metals (gold, silver or platinum) undertakes to comply with the applicable hallmarking regulation, including obligations related to Products (responsibility and guarantee hallmarks, master stamp), storage (police register), relevant status (declaration of existence) and payment of the applicable earmarked tax. Retailers must fulfil the obligations concerned, in conjunction with the Brand and based on information and documents provided by the Brand, where such obligations lie with them under the applicable regulation. Under no circumstances can Ankorstore be held liable for breach of the above regulation.
Excise regulation
The Brand undertakes to strictly comply with all regulations applicable to alcoholic beverages, as defined by European regulations and national regulations of the Countries in which it markets these Products.
Before marketing Products subject to excise duties, it is the Brand’s responsibility to ensure the required authorisations and statuses allowing shipment, sale and receipt have been obtained from the competent authorities, depending on whether such Products are under excise suspension or not.
When shipping Products subject to excise duties, the Brand undertakes to produce the required customs accompanying documents and to ensure regular payment of excise duties and any applicable refund procedures in its country.
It is expressly specified that Ankorstore is not an authorised warehouse keeper and does not handle formalities related to marketing Products subject to excise duties.
Regarding transport, it is the Brand’s responsibility to ensure that all formalities required prior to transport of Products subject to excise duties comply with the applicable regulations and to provide all documents that must accompany the Products to the selected carrier, or to Ankorstore where applicable.
Ankorstore shall not be liable to the Brand, the Retailer or the competent administrative authorities in case of breach of the applicable regulation.
13.Brand obligations and warranties
13.1. Sincerity and completeness
The Brand warrants it will use the Platform fairly and in good faith, in accordance with the ToU and all documents forming an integral part hereof. The Brand undertakes to create an Account in its own name only and to provide sincere, accurate, complete and up-to-date information enabling Ankorstore to meet its compliance obligations, notably identity verification and KYC.
13.2. Compliance with regulations applicable to the Brand
The Brand warrants to Ankorstore that it complies with all laws, regulations and professional obligations incumbent upon it as a professional seller in all Countries where it markets its Products via the Platform.
This commitment applies both to Products and to Content published on the Platform.
Circular economy obligations
The Brand is solely responsible for compliance with obligations relating to the circular economy, extended producer responsibility (EPR) and Product recycling, including those arising from the French AGEC law and any similar regulation applicable in relevant countries. The Brand is considered the sole “producer placing on the market” of the Products within the meaning of applicable regulation, as Ankorstore exercises no control over Products and acts only as a technical intermediary.
To this end, the Brand undertakes to:
register with the competent organisations in each relevant country (e.g., LUCID register in Germany);
communicate to Ankorstore its identification number with these organisations and any other useful information requested;
enable Ankorstore to meet its own regulatory obligations and keep its register up to date.
Failing compliance, Ankorstore reserves the right to take any appropriate measure against the Brand, which may include suspension or closure of its Account.
Intellectual property compliance
The Brand warrants to Ankorstore that its Products and Content respect third-party intellectual property rights, including copyright, design rights, patents and trademarks, and that it holds all rights necessary to offer the Products on the Platform. Where the Brand does not own the intellectual property rights relating to the Products or Content, it warrants to Ankorstore that it has obtained from the right holders all authorisations necessary for exploitation via the Platform. The Brand shall hold Ankorstore harmless from any claim arising from the Products, Content or Orders.
Consequently, the Brand shall bear the payment of all sums, including any judgments, court costs, legal fees and any other amounts that may be charged to Ankorstore in this respect.
14.Content
The Brand undertakes to publish only Content that complies with the ToU and all applicable regulations. It acknowledges that its Content may be viewed by all visitors accessing the Platform, whether or not registered.
14.1. Licence to Content
By publishing Content on the Platform, the Brand grants Ankorstore a free, non-exclusive, assignable, transferable, sub-licensable licence, valid worldwide for the duration of the ToU. This licence authorises Ankorstore to use, reproduce, represent, display, adapt, modify, format, publish, disseminate and communicate the Content to the public in connection with providing and operating the Platform and Services, as well as their promotion, and to perform any other act necessary or useful for this purpose. This use may be made on any media, physical or digital, free or paid, notably:
on the Platform and Ankorstore websites;
in newsletters and electronic communications;
on social networks (Facebook, Instagram, LinkedIn, etc.);
in press and financial releases and kits;
in presentation materials, promotional and advertising materials;
in SEO and SEA campaigns;
in the context of partnerships concluded by Ankorstore.
This licence is granted without limitation on the number of copies or reproductions, for internal, storage, advertising, promotional, marketing, communications, public relations or partnership development purposes.
The Brand acknowledges and accepts that any use of its Content by Ankorstore prior to deregistration, deletion or closure of its Account, or termination of the ToU, remains valid and cannot be challenged.
The Brand may at any time object to the use of its Content for promotional or advertising purposes, provided it explicitly notifies Ankorstore in writing. This objection will take effect within a reasonable time following receipt by Ankorstore.
Notwithstanding the licence granted to Ankorstore, Content provided by the Brand remains its exclusive property, subject to any third-party rights.
14.2 Warranties regarding Content
The Brand warrants that it is the exclusive owner, or holds the rights and authorisations necessary, for the duration of the licence granted to Ankorstore and worldwide, of all intellectual property rights relating to its Content and enabling their use in accordance with these ToU.
In this respect, the Brand warrants and indemnifies Ankorstore, upon first request, against any action or claim that may be brought by any person asserting rights over all or part of the Content published by the Brand or over their use by Ankorstore.
The Brand undertakes to fully indemnify Ankorstore in the event of a third-party action and to bear all consequences, notably financial (judgments, court costs, legal fees, etc.).
The Brand is and remains solely responsible for Content it publishes or disseminates via the Platform and their compliance with applicable laws and regulations.
The Brand is informed that its Content is not subject to any verification or prior control before going online, Ankorstore acting only as a hosting provider within the meaning of applicable regulation.
If Ankorstore finds or is informed of non-compliant Products (e.g., counterfeit products, or products subject to a withdrawal or recall measure...) or Content that do not comply with the ToU, applicable regulations or third-party rights, Ankorstore reserves the right, without prior notice and without liability, to take any immediate measure, notably:
remove the Product(s) and/or Content concerned from the Platform;
temporarily or permanently block or suspend the Brand’s Account;
cancel any Order, regardless of its status;
terminate the ToU with immediate effect and without indemnity;
provide any useful information to the competent authorities and cooperate with them upon request.
These measures may be taken without indemnity to the Brand and without prejudice to any damages Ankorstore may claim in compensation for loss suffered.
14.3. Disputes and removal of Content
As Ankorstore does not exercise prior control over Content published by Brands, it cannot be held responsible for such Content, its accuracy, lawfulness or compliance.
In case of a dispute between Brands and/or Retailers, it is the responsibility of the parties concerned to resolve it directly. Ankorstore is not obliged to intervene and reserves the right not to follow up on complaints addressed to it in this respect.
However, in accordance with its obligations as a hosting provider and the EU Digital Services Act (Regulation (EU) 2022/2065, the “DSA”), where manifestly illegal Content is reported, Ankorstore endeavours to examine it and, where applicable, remove it as soon as possible.
As Ankorstore is not a judge of the legitimacy of Content, only Content manifestly illegal under applicable regulation will be removed, in accordance with the DSA. If the Brand considers removal of its Content to be abusive or unjustified, it may submit detailed observations to Ankorstore, in accordance with procedures provided by the DSA. Ankorstore will review such observations and take appropriate measures where applicable.
15.Personal Data
Each Party is responsible, for its part, for compliance with the GDPR (EU) 2016/679 regulation and any other applicable personal data protection regulations.
In the context of providing the Platform and Services, Ankorstore processes Personal Data of Brands, Retailers and visitors. This processing is carried out in accordance with: 📄 Privacy Policy ANKORSTORE platformaccessible on the Platform and forming an integral part of these ToU .
16.Fraud – Unlawful conduct
In case of proven fraud, breach of applicable regulations or request from a competent authority (administrative, judicial, tax, customs, etc.), Ankorstore reserves the right to communicate all necessary information to the relevant authorities and to cooperate fully with them for the prevention, detection and prosecution of offences, without prejudice to any other remedies or actions available to Ankorstore.
In case of suspicion of fraud or breach of applicable regulations, Ankorstore may immediately suspend, as a preventive and protective measure, the Brand’s Account and/or Brand Store for the time necessary to conduct checks. This suspension automatically results in suspension of all payments due to the Brand until the suspicion is lifted.
17.Prohibited uses of the Platform
Without prejudice to other provisions of these ToU, the Brand must not engage in the following behaviours. Any breach may result in suspension or closure of the Account, without prejudice to damages.
17.1. Accounts and identity
create an Account in the name or on behalf of a third party (another Brand, a Retailer or any other person), or create an Account under a false identity;
hold multiple Brand Accounts without Ankorstore’s prior express authorisation;
impersonate any person;
suggest or imply that its statements, Products or Content are approved, validated or recommended by Ankorstore;
use the Platform to transmit any Content likely to harm Ankorstore, its reputation or image in any way.
17.2. Circumvention of rules, security/fraud controls
circumvent, attempt to circumvent or encourage others to circumvent identity verification, KYC and anti-fraud processes implemented by Ankorstore or its partners;
circumvent, attempt to circumvent or encourage others to circumvent paid Services on the Platform, notably to avoid paying fees due to Ankorstore;
obtain or attempt to obtain transfer of funds without effective delivery of one or more Products compliant with the Order;
misrepresent or inaccurately present the conditions of Offers proposed by Ankorstore to Retailers;
circumvent or attempt to circumvent eligibility conditions applicable on the Platform, notably by providing false information;
directly settle Products in the name or on behalf of a third party, in whole or in part, without Ankorstore’s prior authorisation;
commit any act likely to incur Ankorstore’s liability or cause Ankorstore to lose all or part of its relationships with its providers and partners (ISPs, PSPs, financing, storage, logistics, etc.);
breach requirements, procedures, policies or rules relating to networks connected to the Platform, the Services or Ankorstore’s partners.
17.3. Client diversion – unfair behaviour
Divert, or attempt to divert, some of the Retailers off the Platform;
Encourage Retailers not to or no longer purchase on the Platform;
Commit any act likely to harm Ankorstore’s image and/or reputation;
Use the Platform for any act that may constitute unfair competition or parasitism towards third parties.
17.4. Content and regulatory compliance
publish, disseminate, transmit or make available Content that is illegal, inappropriate or contrary to public decency, including shocking, obscene, threatening, abusive, violent, vulgar, racist, insulting, defamatory, slanderous, disparaging, misleading, discriminatory, harassing, pornographic or child-pornographic content, glorifying crimes against humanity, inciting racial, religious or ethnic hatred, violence or terrorism, infringing human dignity, privacy or any other fundamental right, or more generally contrary to laws and regulations in force;
publish, disseminate, transmit or make available Content infringing intellectual property rights, image rights, privacy or any other third-party rights;
commit any act or adopt any behaviour likely to infringe in any way third-party rights, laws and regulations in force or these ToU.
17.5. IT security and data
Transmit a computer virus, worm, Trojan horse, logic bomb or any other malicious code intended to damage, interrupt, suspend, destroy and/or limit functionalities of any IT or telecom equipment;
Damage or attempt to damage any IT system, intercept or attempt to clandestinely intercept any data or personal information or breach security of systems and networks;
Access, use or attempt to use another member’s Account, credentials and/or password or impersonate another member;
Attempt unauthorised access to any part of the Services or the Platform;
Use deep data mining tools, robots or any similar tool for collecting and extracting Platform-related data;
Limit, suspend or prevent anyone from using or accessing the Platform and/or the Services or interrupt their access, including any action intended to disrupt users’ real-time exchanges on the Platform;
Obstruct operation of the Platform and/or Services, servers or network connections to the Platform and/or Services;
Request or attempt to collect, obtain or store personal information, passwords or any other type of information relating to Platform users.
18.Platform accessibility and availability
Ankorstore provides the Platform and Services only under an obligation of means. Ankorstore endeavours to ensure availability, accessibility and proper operation of the Platform and Services without being able to guarantee a continuous, uninterrupted and error-free availability.
Ankorstore does not guarantee that the Platform and Services will be available permanently, without interruption or malfunction. The Platform may be subject to temporary interruptions, notably for maintenance, updates, bug fixes, technical failures or for any other cause beyond Ankorstore’s control.
18.1. Maintenance and updates
Ankorstore reserves the right to carry out maintenance, updates, modifications or improvements to the Platform and Services at any time, which may cause temporary interruption of availability. Ankorstore endeavours, as far as possible, to inform the Brand in advance of scheduled interruptions and to perform them outside peak hours.
18.2. Evolution of the Platform
Ankorstore reserves the right to evolve, modify, add or remove features of the Platform and Services at any time to improve operation, security or user experience. Such changes may be made without notice, unless significantly impacting the Brand’s use of the Platform.
18.3. Exclusion of warranty
The Platform and Services are provided “as is” and “as available”, without any warranty, express or implied, notably as to fitness for a particular purpose, reliability, continuous availability or absence of errors.
19.Termination – Account closure
19.1. Termination by the Brand
A Brand wishing to close its Account and terminate the ToU is free to do so at any time, without having to justify any reason, by sending its request to Ankorstore Customer Service via the contact form available on the Platform.
19.2. Termination by Ankorstore
Without prejudice to any other rights and remedies, Ankorstore reserves the right to terminate the ToU at any time and close the Brand’s Account in case of breach by the Brand of any of its contractual or legal obligations. In case of serious or repeated breach by the Brand, such termination may be pronounced with immediate effect, without prior formal notice or notice period.
19.3. Effects of termination
Upon termination, regardless of origin:
the Brand no longer has access to its Account or associated Content;
its Products are no longer listed or visible on the Platform;
no new Order can be placed.
Except in case of termination for fault by Ankorstore, effective Account closure cannot occur until all ongoing Orders have been finalised (Receipt Confirmation) and all payments due to the Brand have been made.
All provisions of the ToU which by their nature or purpose are intended to survive termination (notably warranties, liability and indemnification clauses, governing law and jurisdiction) remain in force for their applicable duration.
20.Liability
Each Party is liable for harmful consequences resulting from performance or non-performance of the obligations imposed on it by these ToU, within the limits defined below.
20.1. Brand liability
As the Brand is solely responsible for its Products, Content, fulfilment of Orders it accepts and compliance with all its obligations under these ToU, Ankorstore’s liability cannot be incurred in these respects.
The Brand is notably solely responsible for:
compliance of its Products with applicable regulation (safety standards, sanitary standards, labelling, etc.);
compliance with customs and tax regulations applicable to Products and transactions (customs duties, VAT, excise duties, etc.);
compliance with obligations relating to the circular economy and extended producer responsibility (AGEC law, LUCID registration, eco-organisation membership, etc.);
any other legal or regulatory obligation arising from its activity or Order fulfilment.
Consequently, the Brand undertakes to hold harmless and indemnify Ankorstore, upon first request and without reservation, against any liability, claim, action, demand or assertion that may be brought by a Retailer, competent authority or any third party against Ankorstore in connection with:
the Brand’s Products or Content;
fulfilment or non-fulfilment of Orders by the Brand;
any breach by the Brand of its contractual, legal or regulatory obligations.
The Brand undertakes to fully bear payment of all sums that would be due in this respect, including any judicial or administrative judgments, fines, penalties, court costs, expert fees, legal fees and any other amounts, and to reimburse Ankorstore upon first request.
20.2. Ankorstore liability
In accordance with the ToU, Ankorstore is bound only by an obligation of means for providing the Platform and Services. Ankorstore endeavours to ensure availability and proper operation of the Platform, without being able to guarantee continuous, uninterrupted availability. As a hosting provider for Content published by the Brand within the meaning of applicable regulation, Ankorstore assumes no responsibility for such Content, its accuracy, lawfulness or compliance.
Ankorstore shall not be liable for:
damages resulting from use or inability to use all or part of the Platform or Services, for any cause (maintenance, outage, interruption, etc.);
consequences related to the Internet (interruptions, slowdowns, viruses, intrusions, etc.) or to the Brand’s information system (incompatibility, technical failure, etc.);
acts, omissions or breaches by Retailers, third-party providers or any other Platform user;
any damage resulting from a breach by the Brand of its own obligations.
In any event, Ankorstore’s liability to the Brand, in case of breach of any of its obligations under these ToU, all causes combined and in any circumstances, is expressly limited and may not exceed the higher of the following two amounts:
the total amount of Payment Fees and Customer Acquisition Fees actually paid by the Brand to Ankorstore during the twelve (12) months preceding the event giving rise to the damage; or
five hundred euros (€500).
Except in cases of gross negligence or wilful misconduct, Ankorstore shall not be liable for indirect damages suffered by the Brand, notably including any loss of profits, turnover, anticipated savings, clientele, reputation or data (loss/alteration).
20.3. Force majeure
Neither Party shall be liable for failure or delay in performing its obligations attributable to an event of force majeure as defined by French courts. If the event continues beyond thirty (30) days, either Party may terminate the ToU without indemnity.
21.Insurance
The Brand warrants that it has taken out with a reputable and solvent insurance company a civil and professional liability policy covering all risks that may be caused by its Products (e.g., withdrawal/recall, contamination, etc.). This policy must cover the liability that it may incur on any grounds, in respect of damage of any nature that it could cause in the performance of the ToU and the use of the Platform. The Brand shall provide proof of this upon Ankorstore’s first request.
22.Evidence agreement
The Parties acknowledge that production by Ankorstore of records on its own servers, as those of its processors, relating to use of the Platform, notably connection logs and any documents, messages and emails exchanged and stored on said servers, shall be evidential between the Parties.
23.Subcontracting
Ankorstore may subcontract all or part of its obligations to any third party of its choice and remains responsible for acts and omissions of its subcontractors. The PSP is an independent service provider of Ankorstore and does not act as a subcontractor. Ankorstore cannot be held liable to the Brand for acts or omissions of the PSP.
24.General
24.1. Independence of the Parties
The Parties are independent, each acting in its own name and on its own behalf. Unless expressly stated otherwise, the ToU do not create any relationship of subordination, mandate, partnership, joint venture, employer/employee, principal/agent or franchisor/franchisee between Ankorstore and the Brand. Each Party undertakes not to mislead any third party in this regard, nor to make any commitment or offer any warranty on behalf of the other Party, unless expressly provided otherwise.
24.2. Assignment
The Brand may not assign or transfer its obligations under the ToU without Ankorstore’s prior express consent. Ankorstore remains free to assign or transfer to any third party of its choice (including as part of a reorganisation, merger, total or partial asset transfer) any of its rights and/or obligations under the ToU, without notice and at its sole discretion.
24.3. Headings
In case of difficulty interpreting any of the headings of the ToU and any of the provisions, the headings shall be deemed non-existent.
24.4. Address for service
For performance of the ToU and their consequences, the Parties elect domicile at their respective registered offices. Any change of the Brand’s registered address must be notified to Ankorstore to be enforceable.
24.5. Severability
If any provision of the ToU is declared null or unenforceable by any court by a final decision, such provision shall be deleted without resulting in nullity of the entire ToU, the other provisions remaining unchanged and continuing to apply.
24.6 Waiver
Any tolerance, waiver or omission, regardless of duration and number, to invoke the existence or total or partial breach of any provision of the ToU shall not constitute a modification or deletion of said provision or a waiver to invoke it.
24.7 Language
The ToU are drafted in French. Any translations provided are for convenience only. Only the French version prevails and is binding on Ankorstore.
25.Governing law and jurisdiction
These Terms of Use are governed by French law, to the exclusion of any other law. ANY DISPUTE OR DIFFERENCE RELATING TO THE INTERPRETATION, PERFORMANCE, NON-PERFORMANCE OR TERMINATION OF THESE TOU, OR MORE GENERALLY RELATING TO THE RELATIONSHIP BETWEEN ANKORSTORE AND THE BRAND, SHALL BE SUBJECT TO THE EXCLUSIVE JURISDICTION OF THE PARIS COMMERCIAL COURT, NOTWITHSTANDING MULTIPLE DEFENDANTS OR THIRD-PARTY CLAIMS, INCLUDING IN SUMMARY OR EMERGENCY PROCEEDINGS.
Updated as of March 2026