Getting Started as a Brand

Last updated: July 23, 2026

Learn how to sell on Ankorstore and the criteria for approval.

How can I sell on the platform as brand?

Click on the Apply to sell button located at the top right of the home page. Then complete the application form. Our dedicated team will get back to you shortly to let you know if your application has been approved.

Once your application has been validated, you can start setting up your shop.

What are the criteria to sell on Ankorstore ?

We have strict selection criteria. While we can't reveal our secret recipe, we simply evaluate each brand's potential for success on a case-by-case basis. We primarily seek authentic brands that uphold independent values and wish to maintain a selective distribution network. If you sell through major retailers, large e-commerce sites, or discount private sale sites, it may be difficult to be accepted on Ankorstore. This doesn't question your products' quality, but independent retailers would struggle to remain competitive against such businesses.

Our criteria are based on the following points:

  • You are a registered company authorized to sell your products.

  • You have a business bank account where we can process payments.

  • Your products fall into one of our categories: food & drink, home & kitchen, kids, fashion accessories and jewelry.

  • You are ready to sell: high-resolution photos, high-quality service, sufficient stock, good profit margins.

Please also note:

  • Brands whose main activity is reselling are not eligible on Ankorstore.

  • Dropshipping businesses are not compatible with our platform: stock must be physically located in one of the accepted countries (see list below).

  • We support UK and German Soletraders they should provide their UTR (unique taxpayer reference) number instead of a company registration number 

From which country can I register to the platform?

  • Austria

  • Belgium

  • Bulgaria

  • Cyprus

  • Croatia

  • Denmark

  • Estonia

  • Finland

  • France

  • Germany

  • Greece

  • Hungary

  • Ireland

  • Italy

  • Latvia

  • Lithuania

  • Malta

  • Poland

  • Portugal

  • Romania

  • Slovakia

  • Slovenia

  • Spain

  • Sweden

  • The Netherlands

  • United Kingdom

My brand is based in overseas France. Is it possible to register?

Unfortunately, it's not currently possible to sell your products on our platform if your brand is located outside metropolitan France.

How retailers share their experience with your brand on Ankorstore?

We believe that your customers’ shopping experiences can benefit other retailers on Ankorstore and help your brand stand out. That’s why we automatically invite retailers to leave a review for each order they receive from a brand on Ankorstore.

How does the review process work?

Retailers can leave a review up to 90 days after receiving their order.

  • Reviews can include:

    • A 1 to 5 star rating for:

      • Overall experience

      • Accuracy of product descriptions and photos

    • Packaging and condition: Was everything as expected and in good condition?

    • Communication: Responsiveness and relevance of exchanges with the brand

    • Value for money

    • Summary, free comments, and photos

Reviews are published on ankorstore.com 2 days after submission. During this period, you can report a review if it does not comply with our policy (see below).

Where do reviews appear?

On the product and brand pages linked to the order. You can view all reviews about your brand in the “Reviews” tab of your personal area.

Can I respond to reviews?

Yes, you can publicly respond to each review. This helps build trust with retailers!

Can I remind customers to leave reviews?

Absolutely! The best time is when shipping the order. Let them know that leaving a review is quick, helps your brand stand out, and allows other retailers to buy with confidence.

Can I request a review to be removed? 

You can report any review that does not comply with our policy. Our moderation team will review and decide whether the review should be published or not.

Prohibited and restricted content

A review may be removed if it contains:

  • Hate speech or offensive language

  • Personal information

  • False or misleading information

  • Distortion of facts

  • Sexually explicit, dangerous, or illegal content

  • Irrelevant information or unrelated to Ankorstore

  • Advertising or solicitation

  • Spam or repetitive content