Price match policy

Our price match policy and what we expect from brands

At Ankorstore, we aim to ensure retailers have access to the best buying conditions, creating a seamless experience and fostering trust among retailers. Our price match policy reinforces price parity across our platform, meaning we expect brands to offer aligned prices on Ankorstore as they would when selling direct or through other B2B channels.

This policy aligns with the #1 request from retailers, emphasising the importance of consistent pricing as a key factor that would encourage them to increase their buying on Ankorstore.

The benefits of Ankorstore as a dedicated B2B partner

More than a tool, Ankorstore is a trusted partner that helps brands grow and allows retailers to discover and reorder products, assured of enjoying the best buying conditions. 

By ensuring price parity, we aim to make Ankorstore the right partner for B2B wholesale operations, thereby helping brands expand their network of clients, and retailers optimise their purchasing decisions. 

Building trust and long-lasting relationships with retailers starts with having the same B2B catalogue prices when they buy your products on Ankorstore.

How does Ankorstore ensure compliance with the price match policy?

Ankorstore guarantees catalogue price compliance by relying on feedback from our retailers and by using an internal price verification system. This system helps detect any significant price increases or identify margins that are too low between wholesale and retail prices.

Below is more information on our internal price verification system:

• Alert for significant price increases: We flag any brand that raises its prices by 20% or more, provided that the increase affects at least 15% of the products in their catalogue. This policy ensures that price increases are both reasonable and justified.

• Alert for low margins between wholesale and retail prices: We flag any brand whose margin between wholesale and retail prices is below 1.5 for the categories Home & Kitchen, Jewellery, Stationery & Hobbies, Fashion & Accessories, or below 1.3 for the categories Grocery & Drinks, Baby & Child, and Beauty & Wellness. This policy guarantees that retailers can maintain a minimum profit margin when reselling your products.

When a brand is flagged for one of these reasons, our teams conduct a thorough review. This process helps us understand the reasons behind the price increase or low margin and ensures that your brand aligns with our standards.

If your brand does not comply with our “price match policy” (excluding discounts, promotions, and special offers), you will receive a notification via email from our teams regarding one of our “price match policy” standards. We invite you to respond to this email, explaining the reasons behind the price increase or low margin. The aim is to start a direct conversation with you to find a solution that balances the needs of the brand and the interests of the retailers.

If the issue is not resolved and persists, measures may be taken, including the temporary suspension of your Ankorstore account, to give you the opportunity to improve while maintaining Ankorstore’s standards.

In the case of a price discrepancy reported by a retailer, we will credit them the difference if a lower price is found on another B2B distribution channel, to ensure an optimal experience. In such cases, we will also initiate a direct conversation with you to find a mutually agreeable solution.

If you have any questions, feel free to contact our customer service team through our 📄 Contact form.